Video Testimonials Sell Homes in Wilmington
Have you considered video testimonials for your business?
Word-of-mouth marketing is some of the most valuable marketing you can earn. When people hear from their friends and family about how amazing a product or service is, they are much more likely to purchase. For that reason, you may consider creating video testimonials that star your happy customers. Let them tell your story to the world.
Customer videos are a much more authentic way to promote your business.
Recently, Fly4Pix was asked to help Wilmington home builder D.R. Horton create a video series to help sell their homes. The video testimonials feature customers who have recently built a home in either their Wilmington and Leland, North Carolina neighborhoods. You can tell that their customers appreciate their attention to detail and high level of customer service.
Fly4Pix shot and edited a testimonial video series for home builder D.R. Horton. Here, Michael and Jennifer Morin share their story.
Fly4Pix shot and edited a video of former UNCW Women’s basketball coach, Marilyn Christoph for home builder D.R. Horton’s testimonial video series.
Testimonials from customers are a great way to help motivate people to purchase or schedule an appointment.
Companies benefit from Google and Yelp reviews when people are out searching the web. These are a great, authentic form of customer testimonial. Once a customer lands on your website, it’s a smart idea to include video testimonials as well as written recommendations whenever possible. Testimonials establish credibility for your brand in a way that feels authentic to other prospective clients.
Video reviews and stories are more engaging to your web visitors than a list of written testimonials. Web videos also help keep visitors on your website longer, increasing the chance that they will make a purchase or schedule an appointment.
The key to a great customer testimonial.
The key to a great customer testimonial is preparing your questions in advance and tailoring them to the person you are interviewing. In the two examples above, you’ll notice that the Morin family video is tailored to first time home buyers, and those with young families. The Christoph video is geared towards to someone who is looking to upgrade their home or purchase a larger home. Each tout the benefits of working with the home builder, and each video establishes trust in the company.
Fly4Pix video testimonials are a great way to get the word out about your product or service. When you’re ready to get started, give us a call. We’ll help you through the entire video production process. (910) 392-7566 or contact us
